In popular usage, artificial intelligence refers to the ability of a computer or machine to mimic the capabilities of the human mind—learning from examples and experience, recognizing objects, understanding and responding to language, making decisions, solving problems—Artificial Intelligence learning enables digital signage to learn and interact with real people in a unique way. Digital signage AI can recognize a client and greet her or him. It can communicate the product offers and discounts based on the person’s purchasing history, and more.